(502) 523-9657
One of the first steps of creating a new business is creating a logo. Logos are important because they often give you a starting point to begin streamlining your company branding and it is the primary visual cue that helps customers associate with who you are and what you stand for. Unfortunately, however, small businesses do not spend enough time adequately preparing for having a logo made which can result in wasted time, money and a graphic that does little to help their business. If you are in the beginning stages of creating a logo or having one re-designed, here are a few tips to help you along the way:
Investment: The saying “you get what you pay for” may be a little clichéd but that doesn’t mean it isn’t true. That’s why the issue the investment associated with your logo is worth mentioning first. A logo is a very big deal when it comes to your small business. As such, it is something you should thoroughly research and budget for before launching your business. There are several services that promise free or dirt cheap logos you can create yourself that are unique and attractive, however they rarely deliver such results. In short, unless you are a graphic designer, hire someone to design your logo. A professional will be able to take your vision and create a logo that is tailored to your image and brand, if they are good at what they do, they will have ample evidence of their work in the form of a portfolio as well as glowing testimonials from previous clients. Additionally, it will save you a lot of headache and time.
Color Cue: Before you have a logo made, it’s important to have an idea of what you want it to look like. This includes the colors you’d like to be incorporated. It is worth nothing however, that your logo color considerations extend well beyond what you like personally, it must be what is best for business. Think about your target market and customers you are aiming to attract, what colors will be appealing to them? For example, if you are company that offers financial services, blue may be a good color to incorporate as it is associated with trust and dependability whereas red connotes excitement and youthfulness. Think of the emotions you are attempting to evoke with your logo and go from there.
Design: Once you know what colors you want to incorporate into your logo, you can begin to think about the design. A good graphic designer will be able to create a nice logo without a lot of hand-holding from you, but it’s still good to kind of have an idea of what you want them to produce. If your business name is a play on words (i.e. Through My Lynnz) you may incorporate an object or image that represents what your business stands for. Other options include a monogrammed or text based logo, acronyms, or something more abstract to anchor the main design. Before you give your designer the thumbs up on completion, make sure your logo actually tells what your business does. The more work customers have to do trying to figure out if you sell candy, run a salon or make jewelry, the less likely they are to do business with you.
As you begin the process of having a logo designed for your company, remember to take your time and make sure you are 100% comfortable with the results before you adopt one as you own. More than likely, your logo will be with you for the life of your business, or at least for the initial years until you undergo a rebranding campaign. For this reason, it is important to be absolutely sure that you have done ample research, and invested with a quality designer such as Through My Lynnz TM to help with you with such an essential element of your business.