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Everyone knows that a social media presence is essential to effective business these days. And there’s no shortage of opportunities to showcase your products and services on a variety of platforms. While Twitter and Facebook remain at the lead of the social media list for users, other platforms such as Google+, StumbleUpon and Linked In are formidable options to attract potential clients and customers as well.
A good portion of social media engagement is made up of written posts and statuses that provide people with useful and interesting content that is designed to move customers from their respective platforms to your website to make a purchase. However, while the verbal piece is essential, companies often overlook another important aspect of social media marketing: graphics.
Depending on the platform, graphics can make your social media posts much more engaging and influential. Consider the fact that when people log onto their various social media accounts, they usually begin scrolling up and down their timeline until they see something that interests them. In many cases, users literally stop to look at posts in detail when something “catches their eye.” By utilizing a nice graphic with your post, you increase your chances of would-be customers clicking stopping to read your post and subsequently clicking on your link.
Additionally, social media graphics enable companies to maximize the uniqueness of different social media platforms. Certain platforms such as Twitter are ok for more verbal-centered engagement, but others such as Google+, Instagram and Pinterest almost demand a graphic based post to attract potential customers.
As the Christmas shopping season approaches, many companies like yours are gearing up to launch campaigns and promotions to drive holiday sales. A series of custom designed and carefully positioned graphics will help to ensure that you don’t get lost in the shuffle of easily-missed status updates and posts.
Along with our high quality logo and web design, Through My Lynnz can create a set of social media graphics that will help your social media profiles and fan pages stand out and ensure the success of your next promotional campaign! Contact us to get started on yours today.